Aaron Billz from RichDiet on New Media, Authenticity, and Why Culture Is Global
Aaron Billz Breaks Down New Media, Culture, and the Art of Keeping It Real
This week on The Gifted Gab, Aaron Billz is in the hot seat and he brings heat. Creator, podcaster, and founder of Rich Diet, Aaron gets into what it takes to stand out in today’s oversaturated media landscape, why authenticity is the only way forward, and how culture transcends borders.
If you’re a content creator, a culture buff, or just someone trying to make sense of this “wild west” we call New Media, this episode is a must-listen.
The Wild West of New Media
Aaron doesn’t sugarcoat it: the shift from Legacy Media to New Media has been a game-changer, but it’s messy. Podcasts are replacing traditional news as go-to sources for real, unfiltered voices. But with fewer barriers to entry, the space has become crowded—and not all content is created equal.
The convo takes an interesting turn when the group floats the idea of “barriers to entry” for podcasters. What if starting a podcast required an exam or a governing body? It’s a provocative thought in an era where anyone with a mic and Wi-Fi can hit record.
Content Creation: It’s About More Than a Mic
Aaron’s journey into content creation is as layered as his work. He dabbled in vlogging, music, and event curation before finding his groove in podcasting. But he’s quick to point out that having a platform isn’t enough—it’s about offering value and knowing how to package it.
He credits The Gifted Gab as one of his inspirations, proving that collaboration and knowledge-sharing are vital. Aaron also talks about the influence of his brother, a full-time social media creator, and how that exposure shaped his understanding of the game.
Culture Is Bigger Than One Place
When the conversation turns to culture, Aaron drops some important truths. Black culture isn’t just an American phenomenon—it’s global. From Tanzania to Brazil to Canada, cultural expression takes many forms, and the media often oversimplifies or overlooks these nuances.
Of course, you can’t talk Canadian culture without mentioning Drake. Aaron and the hosts break down the “Drake Effect”—how one artist put Toronto on the map, opened doors for others, and made the world take notice.
Photo idea: A Toronto cityscape with a subtle nod to Drake, captioned: “Culture moves beyond borders—it’s global.”
Cancel Culture and the Freedom to Grow
Cancel culture? Aaron’s got thoughts. The crew dives into how the digital age often freezes people in their past mistakes, leaving little room for evolution. Aaron points to Malcolm X as a prime example of someone who changed their worldview over time.
His takeaway: Growth is a process, and people need space to evolve and change their minds.
Key Takeaways from Aaron Billz
New Media is changing the game. It’s opening doors for new voices, but it’s also a minefield of misinformation and oversaturation.
Content creation takes skill. Delivering value is as much about how you present it as what you’re saying.
Culture is global. Black culture, in particular, exists beyond geographic borders and deserves to be recognized in its many forms.
Authenticity is everything. Being genuine is how you connect with your audience and build trust.
Growth means evolving. People should be allowed to learn, change their minds, and grow without being defined by past mistakes.
Final Thoughts
Aaron Billz doesn’t just talk about navigating New Media and culture—he lives it. His insights on authenticity, collaboration, and the global nature of Black culture are timely reminders that the spaces we occupy, online and off, are evolving fast.
This episode of The Gifted Gab isn’t just a podcast; it’s a cultural checkpoint. Tune in to get inspired, think critically, and maybe even rethink how you show up in the digital world.
Catch Aaron Billz on The Gifted Gab—the conversation we all need right now.